Do not spend a penny until you read this book! We bought our Self Service Dog Wash six years ago and I would have saved thousands of dollars had Lisa and Donna's book been available. The Guide includes branding, marketing, operations, staffing and much more. We are going to implement many of the training and customer service systems they recommend. A Self Service Dog Washes is a great business and the Guide gives you tested and practical ways to start or improve your business. I bought two copies! Steve Curran, Owner of Shakers Dog Wash